Service Quality Design & Mgmt: Strategy to Customer Delight — Live Workshop
Join Dr. Earney Lasten — with over 30 years teaching service quality across six countries, and instructor of the Udemy course “Service Quality Design & Management: Strategy to Customer Delight” — for a live, hands-on workshop built on the framework used at RMIT Vietnam and University of Curaçao. In one full Saturday, master the tools behind exceptional service: strategy, staffing, systems, and guestology — then apply them directly to your own business in a hands-on workshop. Prefer self-paced? The full video course is also available on Udemy.
🎯 What You’ll Learn
- Understand the core principles of service quality and the importance of a guest-centric philosophy
- Develop strategies to identify and meet (and exceed) guest expectations
- Design and manage service settings that enhance the guest experience
- Build and sustain a total service culture within an organization
- Implement effective staffing strategies to attract and retain service-oriented employees
- Develop and deliver impactful training programs to empower employees to serve with excellence
- Motivate and inspire employees to provide exceptional service
🗓️ Program & Schedule — September 5, 2026
| ⏰ Time | 📚 Topic | 🎤 Speaker |
|---|---|---|
| 8:00 – 8:15 am | 👋 Welcome & Course Overview | Dr. Earney F. Lasten, Ph.D. |
| 8:15 – 9:15 am | 🎯 Service Strategy | Dr. Earney F. Lasten, Ph.D. |
| 9:15 – 9:25 am | ☕ Break | — |
| 9:25 – 10:25 am | 👥 Staffing for Service Excellence | Dr. Earney F. Lasten, Ph.D. |
| 10:25 – 11:25 am | ⚙️ Systems That Support Delight | Dr. Earney F. Lasten, Ph.D. |
| 11:25 – 11:35 am | ☕ Break | — |
| 11:35 am – 12:35 pm | 🧭 Guestology — Understanding the Guest Experience | Dr. Earney F. Lasten, Ph.D. |
| 12:35 – 1:15 pm | 📝 Applied Workshop: Mapping Your Service Blueprint | Dr. Earney F. Lasten, Ph.D. |
| 1:15 – 2:00 pm | 🎓 Certificates, Q&A & Closing | Dr. Earney F. Lasten, Ph.D. |